The opportunistic teacher who embraces the leisure interests of his pupils in the hope of leading them to higher things is as frequently unsympathetic to the really valuable qualities of popular culture as his colleague who remains resolutely hostile. A true training in discrimination is concerned with pleasure.
George Gerbner was a a professor of communication and dean at the Annenberg School for Communication at the University of Pennsylvania. Known for his research on television content, he developed the concept of cultivation theory, which posits that stories told by a culture shape individuals' values and behaviors. His work on television violence, where he coined the phrase, the "mean world syndrome" was important for many in the media literacy community.