Remember that values questions have a “you” in them. The goal is to involve people in relating what they see on the screen to their own lives, not to analyze the filmmaker’s technique or to engage in intellectual criticism. Allow the conversation to flow along a values and feelings track.
Broadcast journalism was born when Edward R. Murrow went to work for CBS. He covered World War II and broadcast via radio daily. He went on to work in television challenging Senator Joe McCarthy during a notable "See It Now" broadcast. He challenged the trivial in TV content during a now famous address to the Radio TV News Director's Assn.