The opportunistic teacher who embraces the leisure interests of his pupils in the hope of leading them to higher things is as frequently unsympathetic to the really valuable qualities of popular culture as his colleague who remains resolutely hostile. A true training in discrimination is concerned with pleasure.
Frank Baker
Schramm's text "Quality on Educational Television" was considered THE bible for many who worked in education and instructional TV. I became aware of his work and followed his research.