Remember that values questions have a “you” in them. The goal is to involve people in relating what they see on the screen to their own lives, not to analyze the filmmaker’s technique or to engage in intellectual criticism. Allow the conversation to flow along a values and feelings track.
Bio/Short Description
Judith Williamson is a professor, and journalist, and teaches cultural studies at the Maidstone College of Art. She is the author of Decoding Advertisements: Ideology and Meaning in Advertising, Deadline at Dawn, and Consuming Passions: The Dynamics of Popular Culture.
HOW THEY INFLUENCED YOU?
External Links
http://www.teachingmedia.org/williamson-judith-decoding-advertisements/
Gallery
jwyatt7
Judith Williamson's Decoding Advertisements examines print advertising through the lens of semiotics and ideology. While the work is anchored in ads from the late 70s, the principles and theories developed by Williamson are incredibly insightful in understanding how advertising operates in our digital environment today. The work is focused, razor sharp and passionate in the engagement with the subject. I have used the text in many media advertising and media studies courses, and students always embrace Williamson's insights and method. My own work -- especially High Concept: Movies and Marketing in Hollywood -- draws from Williamson's seminal text in both method and analysis.