The opportunistic teacher who embraces the leisure interests of his pupils in the hope of leading them to higher things is as frequently unsympathetic to the really valuable qualities of popular culture as his colleague who remains resolutely hostile. A true training in discrimination is concerned with pleasure.
Vance Packard was an American journalist who wrote an influential book, The Hidden Persuaders in 1957. The book offered a popularized but serious look at America's postwar prosperity and the explosion of consumerism. The book exposed the growing and potentially harmful influence of the nation's advertising industry. He wrote, "Many of us are being influenced and manipulated, far more than we realize, in the patterns of our everyday lives." He was among the first to describe subliminal advertising, a concept which captured the public's imagination even though advertisers disputed their use of these techniques.