Remember that values questions have a “you” in them. The goal is to involve people in relating what they see on the screen to their own lives, not to analyze the filmmaker’s technique or to engage in intellectual criticism. Allow the conversation to flow along a values and feelings track.
Stuart Hall was a Jamaican-born cultural theorist, political activist and sociologist who helped establish the field of British cultural studies with colleagues Richard Hoggart and Raymond Williams at the Centre for Contemporary Cultural Studies at Birmingham University. He co-authored one of the first books to explore the serious study of entertainment film with Paddy Whannel, The Popular Arts, in 1964. His essay, "Encoding/Decoding" was very influential among educators and scholars in media studies.