Remember that values questions have a “you” in them. The goal is to involve people in relating what they see on the screen to their own lives, not to analyze the filmmaker’s technique or to engage in intellectual criticism. Allow the conversation to flow along a values and feelings track.
Walter Lippmann (September 23, 1889 – December 14, 1974) was an American writer, reporter, and political commentator famous for being among the first to introduce the concept of Cold War, coining the term "stereotype" in the modern psychological meaning, and critiquing media and democracy in his newspaper column and several books, most notably his 1922 book Public Opinion.
Michael Schudson writes that James W. Carey considered Walter Lippmann's book Public Opinion as "the founding book of modern journalism" and also "the founding book in American media studies."