Remember that values questions have a “you” in them. The goal is to involve people in relating what they see on the screen to their own lives, not to analyze the filmmaker’s technique or to engage in intellectual criticism. Allow the conversation to flow along a values and feelings track.
Frank Baker
Schramm's text "Quality on Educational Television" was considered THE bible for many who worked in education and instructional TV. I became aware of his work and followed his research.