An American scholar of mass communications who played an important role in founding and shaping the discipline of communication studies. Schramm’s research interests included audience behaviour, persuasion, propaganda, and the educational uses of mass media.
HOW THEY INFLUENCED YOU?
Frank Baker
Schramm's text "Quality on Educational Television" was considered THE bible for many who worked in education and instructional TV. I became aware of his work and followed his research.
18-07-2017- 22:07
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Frank Baker
Schramm's text "Quality on Educational Television" was considered THE bible for many who worked in education and instructional TV. I became aware of his work and followed his research.